Giới thiệu về khóa học
This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.
To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.
Nội dung khóa học
Marketing analytics
Predictive analytics
Impact of marketing campaign
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