Giới thiệu về khóa học
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?
For these questions and many others, surveys remain the tried and true method for gaining marketing insights.
From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
Nội dung khóa học
Factor Analytics
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Tell me your services
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What is your products
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Do this quiz
Cluster Analytics
Multi-dimensional scaling
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