Category: Strategies

I. Marketing Budget

1. 2013 carry over – 12,000$
2. 2014 budget – $16,500

II. Marketing Plan

1. Marketing objectives
   • Business recruitment – Incentives/Available Land/Assistance
   • Community name recognition
   • Amenities/Family Recruitment
2. Community support/matching grants
   1. Hillsboro Partners in Marketing (PIM) Grant
      • Marketing plan grant $2,500 match for $5,500 total project
      • Business recruitment grant $2,300 match for $22,000 total project
   2. May-Port PIM Grant
      • Marketing plan grant $2,500 match for $5,500 total project
      • Business recruitment grant $2,300 match for $22,000 total project
   3. Other communities?
3. County-wide marketing
   • Newman Billboard along I-29 – $19,000 for 1 year contract
   • Constructing/Renting/Printing billboard on I-29 for Buxton and Hillsboro commercial property – $15,000 approx.
4. Organizational marketing
   • Local advertising describing our organization – $2,500/yr.
   • Quarterly newsletter printed and mailed – $500/yr.

I. Marketing Budget

1. 2013 carry over – 12,000$
2. 2014 budget – $16,500

II. Marketing Plan

1. Marketing objectives
   • Business recruitment – Incentives/Available Land/Assistance
   • Community name recognition
   • Amenities/Family Recruitment
2. Community support/matching grants
   1. Hillsboro Partners in Marketing (PIM) Grant
      • Marketing plan grant $2,500 match for $5,500 total project
      • Business recruitment grant $2,300 match for $22,000 total project
   2. May-Port PIM Grant
      • Marketing plan grant $2,500 match for $5,500 total project
      • Business recruitment grant $2,300 match for $22,000 total project
   3. Other communities?
3. County-wide marketing
   • Newman Billboard along I-29 – $19,000 for 1 year contract
   • Constructing/Renting/Printing billboard on I-29 for Buxton and Hillsboro commercial property – $15,000 approx.
4. Organizational marketing
   • Local advertising describing our organization – $2,500/yr.
   • Quarterly newsletter printed and mailed – $500/yr.

Welcome to the Special Interest Group (SIG) Executive Assistants & Personal Assistants Meeting

• Introductions
• Welcome to Country
• Housekeeping Rules

Presentation by Warwick Winn, Chief Executive Officer, Manningham City Council to speak on his transition from General Manager (CEO) of North Sydney Council to Chief Executive Officer, Manningham City Council, challenges of moving from one council to another in different states, the learning curve on relationship building in his peer group, a new Executive Assistant! The first 12 months!

Looking towards the future as the Chief Executive Officer of a large Eastern Region Council

Q & A time available at the end of this presentation

Welcome to the Special Interest Group (SIG) Executive Assistants & Personal Assistants Meeting

• Introductions
• Welcome to Country
• Housekeeping Rules

Presentation by Warwick Winn, Chief Executive Officer, Manningham City Council to speak on his transition from General Manager (CEO) of North Sydney Council to Chief Executive Officer, Manningham City Council, challenges of moving from one council to another in different states, the learning curve on relationship building in his peer group, a new Executive Assistant! The first 12 months!

Looking towards the future as the Chief Executive Officer of a large Eastern Region Council

Q & A time available at the end of this presentation

Meeting Objective: Status updates and team tasks for the website project

Topics to cover:

• Review metrics data
• Review heat map and usability test – identify next steps on potential improvements
• Discuss whether to proceed with an in-house photoshoot or purchase a stock photo: in-house photoshoot is more cost-effective and customized but 2-4 week lead time, ~$500 to get existing photos from external vendors
• Review website feedback from internal stakeholders – refer to email
• Are there any other case study galleries that people like and think we should model off of?

Status Updates on Action Items:

• Michelle to request final approval of navigation structure from Jim.
• David to forward marketing materials and content that we’d like to publish on the site
• Tomasz to run security review and gather requirements

Meeting Objective: Status updates and team tasks for the website project

Topics to cover:

• Review metrics data
• Review heat map and usability test – identify next steps on potential improvements
• Discuss whether to proceed with an in-house photoshoot or purchase a stock photo: in-house photoshoot is more cost-effective and customized but 2-4 week lead time, ~$500 to get existing photos from external vendors
• Review website feedback from internal stakeholders – refer to email
• Are there any other case study galleries that people like and think we should model off of?

Status Updates on Action Items:

• Michelle to request final approval of navigation structure from Jim.
• David to forward marketing materials and content that we’d like to publish on the site
• Tomasz to run security review and gather requirements

Session #1: Team Functioning

• Build common language around team functioning using Patrick Lencioni’s Five Dysfunctions of a Team
• Self-assess one of your teams on two dysfunctions: Absence of Trust and Fear of Conflict
• Evaluate resources for building trust and fostering productive conflict
• Apply resources to your school setting

Session #2:

Quality School Plan (QSP) Progress Check

• Implementation
• Impact

Debrief

• Team Reflection
• Public Commitments
• Closing

Session #1: Team Functioning

• Build common language around team functioning using Patrick Lencioni’s Five Dysfunctions of a Team
• Self-assess one of your teams on two dysfunctions: Absence of Trust and Fear of Conflict
• Evaluate resources for building trust and fostering productive conflict
• Apply resources to your school setting

Session #2:

Quality School Plan (QSP) Progress Check

• Implementation
• Impact

Debrief

• Team Reflection
• Public Commitments
• Closing

Describe the project’s purpose and aims. Document questions to take back to Executive Sponsor.

Discuss the level of participation expected of team members. Cover the following responsibilities of the Change Team:

• Participates in meetings
• Volunteers to carry out the team’s work
• Learns what works and what doesn’t collects data to see if changes are an improvement
• Applies the PDSA Change Cycle
• Communicates with the staff affected by the changes, and assures their input is taken into account
• Communicates with the rest of the organization about both the Team’s successes and its failures.

Present your plan to get the project done. Discuss in general terms what kind of tasks different team members are interested in.

Describe the project’s purpose and aims. Document questions to take back to Executive Sponsor.

Discuss the level of participation expected of team members. Cover the following responsibilities of the Change Team:

• Participates in meetings
• Volunteers to carry out the team’s work
• Learns what works and what doesn’t collects data to see if changes are an improvement
• Applies the PDSA Change Cycle
• Communicates with the staff affected by the changes, and assures their input is taken into account
• Communicates with the rest of the organization about both the Team’s successes and its failures.

Present your plan to get the project done. Discuss in general terms what kind of tasks different team members are interested in.